Statue of Liberty in London?

Check out how
we want to change advertising

Introducing the Augmented Reality location-based
AD Exchange for the Blockchain era.

We are changing the advertising Industry!

Our vision

Baxo's vision is to become an industry leader in AR advertising technology, bridging the gap between advertisers and AR publishers using blockchain technology.   
CVO of Baxo.io

Overview

Overview

Here’s Why and How

Mission

Imagine a building window that displays a video, or a street sign converted into a cola ad

  • Baxo is a technology company that pioneered an AR advertising platform
  • AR ads provide new and immersive ad experience
  • Baxo provides a focused solution for advertisers to collaborate with AR ad publishers
  • AR app developers can now monetize using Baxo
  • Our goal is to create the best and largest AR ad exchange community
  • We provide precision ad targeting and ensuring high return on ad-spend (ROAS)

Technology

Baxo is a decentralized ad exchange for AR platforms, with unique advertising technologies for AR

  • We use blockchain technology to create an efficient and transparent solution
  • This transparency enables us to address ad-fraud, privacy concerns and end-user solutions
  • Our solution provides AR app developers with an efficient and intuitive SDK
  • Baxo algorithms are calculated real-time to manipulate 3D imaging
  • The SDK can display up to 32 different ads from various advertisers simultaneously
  • The platform includes user portals for advertisers and publishers
  • We use Smart Contracts to handle secured transactions and budget distribution

AD TYPES

AD TYPES

How you can adjust reality to your own needs

NON-DEFORMABLE MOVING OBJECTS

Cars in motion are "moving non-deformable objects" as they do not change their shape while in motion. Baxo algorithms identify in real-time moving objects' geometry and their sub-parts, such as doors, windows, wheels, etc.

Virtual
Characters

Interactive ads installed via digital characters (a person or a cartoon hero, digitally implanted into the AR space within the app) in 3rd-party apps that use these characters as part of their offering.

Static
Geometry

Ads placed on static objects, that is, building windows, street signs, etc. With this method, the ad accurately replaces the object with precise perspective, maintaining same-scene live experiences.

Screens 
and Billboards

AR ads that replace outdoor video advertising real-estate or indoor monitors/LCDs. The algorithms used to detect the area to be replaced are more complex.

Deformable
Moving Objects

People are a good example of “moving deformable objects”. Baxo technology can identify moving, deformable objects and recognize the type of object while in motion, that is, a person, a dog, etc.

Partial Object
Replacement

It can then replace only the sub-object with the related ad. Take the Statue of Liberty as an example. Baxo algorithms can replace the torch with a cola bottle or ice cream cone.

AR is mainstream

AR is mainstream

The Future Is Already Here

Apple’s Tim Cook Says
“AR Will Change
Everything”

Deadline.com

AR: Marketing’s Trillion-Dollar Opportunity

“...With thousands of brands wanting to overlay our vision with augmented graphics, consumersare going to have to decide which brands they trust with altering their reality. Controlling and coordinating these...”

adage.com

Apple’s Tim Cook Says AR Will “Change Everything”

“...Augmented reality — that technology that overlays virtual images and information onto the real world, like a magical television chyron — long has seemed the stuff of science fiction....”

deadline.com

Facebook pushes AR at F8 conference

“...The social media company says augmented reality (AR) — a mix of the real and digital worlds — will be a big focus for them moving forward. Speaking at F8, Facebook’s annual conference...”

abc.net.au

AR Becomes a Realistic Revenue Generator

“...When gaming app Pokémon GO took over, AR was really thrust into the mainstream. After becoming the most successful U.S. mobile game ever, the app’s popularity inevitably declined...”

forbes.com

Intel “eliminates” wearables division to focus on AR

“...“The chip maker’s New Technologies Group, which looks into emerging markets, has moved its attention to augmented reality...”

readwrite.com

Microsoft is going all-in on VR & AR

“...At an event in San Francisco, Microsoft showed off a series of new AR and VR headsets that will be available later this month [Oct ‘17]....”

technologyreview.com

Apple R&D spends almost $3 billion on self-driving and AR

“...Apple increased its R&D investment to $2.94 billion in the third quarter of 2017, around 6.5 percent of the company’s total sales in the quarter....”

readwrite.com

Facebook’s Oculus patents lightweight smart glasses

“...Facebook-owned Oculus has patented a lightweight smart glasses concept that would be able to “augment views of a physical real-world environment with...”

readwrite.com

Digi-Capital Augumented / Virtual Reality Revenue Forecast ($B)

Market Share 2016

Global Mobile AR Market by Application

ADVISORS

ADVISORS

PROF. JUNGKI CLAUDIO OH

VP ASIA

KYLE HEADLEY

STRATEGY ADVISOR

PROF. JUNGKI CLAUDIO OH

VP ASIA

KYLE HEADLEY

STRATEGY ADVISOR

TEAM

TEAM

GABI BEN AMI

CEO

OREN TODOROS

VP Marketing

OFER RUBINSTEIN

3D Imaging Development
Director

NADAV NUNI

Mobile Lead Developer

ROBERT RUSZAŁA

Backend Lead
Development

GABI BEN AMI

CEO

OREN TODOROS

VP Marketing

OFER RUBINSTEIN

3D Imaging Development Director

NADAV NUNI

Mobile Lead Developer

ROBERT RUSZAŁA

Backend Lead
Development

PARTNERS

PARTNERS

The first private AR tour guide, with over 1.6M global tourists sites. Choose avatar talk, ask, get direction and knows anything anywhere.

WINGS Dapp - Curated Lists of ICO Token Sales. Unbiased Expert Ratings and Valuations.

FAQ

FAQ

  • Frameworks: Unity and Unreal
  • Immersive Platforms: Oculus, Galaxy VR, Vive, Daydream, Card Board, Sony VR
  • Device platforms: iOS 11 and Android 4+
Token ledger and token upgrades
Description
Baxo token will implement and upgradeable design that will facilitate future enhancement of speed, scalability, performance, functionality and business pivoting. A token upgrade is an imperative feature, enabling Baxo to create a real-time sustainable solutions. Aspects of the token upgrade can vary from simple improvements (i.e. speed and scalability) to the adaption of a new crypto technologies and new security as the overall ecosystem matures with time. This solution provides a way to connect a single ledger to a chain of linked tokens. Baxo ledger and token design aims to achieve several goals:
  • Allow the development team to upgrade the token in a single atomic action.
  • Upgrade action should force all token holders to participate in the upgrade process.
  • Token owners will not be required to take any action, they will be charge no gas fee and the trasition will be seemless.
  • Transactions gas cost for the tokens transfers will be relativity low and close to the standard tokens transfers cost. Tokens transfers will cost 64.3K Wei as compared to 82.3K MiniMe design. (Please refer to the following link: https://medium.com/alice-si/upgradable-ethereum-contracts-b25f4c86c42b). Upgrade cost for the tokenholder is 0.
  • Anyone can create an upgrade for the token, but only the development team is allowed to connect the upgraded token to the BackendLedger for allowing transfers.
Design
BackendLedger
  • The only contract that holds the balances of token holders at any given time
  • Must be linked to the first token in order to allow minting
LinkedLedgerToken
  • Token that is connected to a single backend ledger
  • Allow upgrading by passing all current token rights to the newly upgraded token
  • Only the approved most up to date version of the token will allow transfers between holders
Traditional Ads vs Blockchain disruption
Today most traditional digital ads campaign come to terms in a centralized exchanges owned by companies that governs and facilitate the terms, agreements, fees and data transfers between all parties.

We believe that Blockchain will disrupt the advertisers-publishers eco system in the near future. The disruption process will provide all the benefits that are related to the Blockchain and be relevant to the advertisement interactions for all parties:

1. Funds control - All funds management is done by the smart contracts. The funds, their sources and future distribution are all visible for all parties at all times. The procedure of the campaign funds allocation, claims and refund are all predefined and fixed for the duration of the campaign. No manipulation, no 3rd party trust required.

2. Transparency - Handling the distribution of funds after the campaign was launched by the advertiser is transparent and automated by the smart contract. Every publisher claim for funds is verified and authenticated for a valid view properties as defined by the Advertiser.  The bidding system per location is transparent and cannot be manipulated in favor of one player or another with ease as in centralized systems

3. Trusted Views - Fake views are a big problem in today's advertisement systems. Blockchain allow visible, authenticated aggregation of views per Ad campaign. Using Baxo's SDK for AR platform on the end-user side and connect it in a secure manner to the Blockchain provides all parties the ability to monitor the completion and progress of every Ad campaign.

4. Flexibility - off-chain solutions will allow micro payments as very low bids per location can be handled. Once aggregated, they will be uploaded to the Blockchain. This allow small bids and micro management for campaigns that were not possible before.

5. Cutting the middle man - A big chunk of the profits are severed to the middle man in today's advertisement eco system, Blockchain solutions will drastically reduce all 3rd parties fees and will provide higher incentive for all parties to interact.

6. Transfers revolution - transfer time, commission cost, currency exchange, owner anonymity and many other benefits that are shared within the Ethereum protocol will be come to play in every day exchange between the advertisers and publishers.
Some of the features and characteristics related to blockchain solutions involve immutability, execution costs, connectivity requirements, long interaction times and special security designs. In order to create an efficient, cost effective, secure and agile implementation, we limit blockchain usage to critical parts of the ecosystem: solutions that require transparency, anonymity, trust and fund transfer. For example, campaign budgets will be held and distributed via blockchain to guarantee that all parties involved always maintain consensus about the state of the campaigns, funds distribution and user-views validity.
All other aspects of the ecosystem will be implemented off-chain. Such as the Baxo AR SDK, the Baxo Ad Exchange, and user portals (please see the “Interfaces” section below). Bidding, registrations, statistical data queries and all other operations will be implemented off-chain. Interactions with the blockchain will be managed by the user portals. These serve as a layer of communication between all parties (advertisers, publishers and trustees) and the blockchain, retrieving state data and executing actions using Smart Contracts.
  • Baxo Static-Geometry Ads (bSG)
  • Baxo Screens and Billboards Ads (bSB)
  • Baxo Non-Deformable Moving Objects Ads (bNMO)
  • Baxo Deformable Moving Objects Ads (bDMO)
  • Baxo Virtual Character Ads (bVC)
  • Baxo Partial Object Ads (bPO)
In order to be able to store large amounts of data and advertisers’ content on the Blockchain in a fast, trusted and transparent way, we are plan on using SWARM, IPFS, Filecoin or Storjcoin as the storage locations for the content being shared between parties.
  • Brand-new ad experiences
  • Immersive content
  • Non-disruptive ad displays
  • Location-based and user-interest targeted campaigns
  • Straightforward UX/UI for campaign creation and optimization
  • Options for choosing multiple types of ads in the AR space
  • Secure and efficient AR ad exchange
  • Advanced analytics and statistics dashboards
  • Fully transparent bids information flow via blockchain
  • Quick and easy infrastructure integration for monetization
  • High-end advertisers, branding and more
  • Substantial ad revenues -- direct from advertisers without the middle-man
  • Flexibility to choose which types of unique AR ads to integrate
  • Freedom given to users to control ad frequency
  • Blocked ads are dramatically reduced
  • User-focused ads based on the app content/service
  • Ad results fraud is eliminated
  • Advanced analytics and statistics dashboards
  • Complete blockchain information flow transparency
  • A new, immersive user experience blended live in real-life surroundings
  • More accurate targeted content based on users’ preferences
  • Complete privacy -- no data leaks
  • Ads are finally non-disruptive -- no annoying popups and banners
Once the exchange and the interactions between advertisers and AR publishers are well established, we will proceed with moving Baxo to the next phase. This phase will entail the implementation of direct interactions between the local service advertisers and the user. For example, users in London are exposed to coffee ads incentivizing them to walk in to the store and enjoy perks and other benefits. They are rewarded in Baxo, which they can later user in-store.
Baxo has partnered with TravelX to enable advertisers to smoothly replace street signs and structures with targeted ads and videos.

Baxo originally started working on their first AR ad types back in early 2016.
Our technology platform includes an SDK for AR app developers. 3rd party AR app developers install the Baxo SDK in a quick and easy way by adding a couple lines of code to their app. The SDK is installed on the user's machine once they download the AR app.
Baxo providers AR app developers and pubslihers with a"Publisher Portal" - a user interface that enables the publishers to choose related categories (i.e. food, fashion, automobiles, etc.), languages, and even which AR ad types to display.
Advertisers have the option to select which languages they would like to use in their ads and to which audience. For example, a campaign in Chinese can be set to be displayed in Chinese to all users in China, and to Chinese users in Paris. Alternatively, a campaign in Russian can be set to be displayed in English for everyone outside of Russia.

CONTACT

CONTACT

Company
Baxo Ltd.
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